About me
Alanna Craig
I’m a Product Designer with 4+ years of experience designing complex digital products, particularly in healthcare. I care about how a product works, how it scales and how it gets built, not just how it looks.
My work covers product discovery, UX research, interaction design and design systems. I enjoy getting stuck into complex problems, understanding what users actually need and working closely with the people building the product. I’m also really interested in where design, technology and AI are heading.
Experience
Progressed from junior UX designer to taking ownership of complex healthcare product design, creating intuitive experiences across interconnected products and workflows. Worked closely with users, product and engineering from discovery through to delivery, while contributing to design systems and exploring new AI-driven approaches.
Product Designer
One Advanced
2025 - Present
Product Designer
One Advanced
2025 - Present
Product Designer
One Advanced
2025 - Present
UI/UX Designer
Cegedim
2023 - 2025
UI/UX Designer
Cegedim
2023 - 2025
UI/UX Designer
Cegedim
2023 - 2025
Associate UX Designer
Cegedim
2022 - 2023
Associate UX Designer
Cegedim
2022 - 2023
Associate UX Designer
Cegedim
2022 - 2023
Web Developer
Newscast Media Group
2019 - 2022
Web Developer
Newscast Media Group
2019 - 2022
Web Developer
Newscast Media Group
2019 - 2022
Education & Awards
Graduated with First Class Honours, recognised as the highest-performing graduate in my cohort for technical execution, design integration and systems thinking. Developed a strong foundation across UI/UX, typography and digital design, combining creative craft with technical understanding.
Bsc (HONS) Design & Dev
Edinburgh Napier
2022
Bsc (HONS) Design & Dev
Edinburgh Napier
2022
Bsc (HONS) Design & Dev
Edinburgh Napier
2022
University Medal
Edinburgh Napier
2022
University Medal
Edinburgh Napier
2022
University Medal
Edinburgh Napier
2022
Creative & Social Info Prize
NVT Group
2022
Creative & Social Info Prize
NVT Group
2022
Creative & Social Info Prize
NVT Group
2022
Best Dev Project
Computer Share
2021
Best Dev Project
Computer Share
2021
Best Dev Project
Computer Share
2021
My Toolkit
A selection of the tools I use across product design, research and delivery. I’m tool-agnostic by approach, choosing and adapting to whatever best supports the problem, team and workflow.
Claude
AI-assisted exploration, rapid prototyping and developing ideas into working concepts.
Figma
Interface design, prototyping, user flows and scalable design systems.
Condens
Research synthesis, insight organisation and identifying patterns across user feedback.
Storybook
Design system collaboration, component review and design-to-development alignment.
Jira
Product delivery, cross-functional collaboration and working within agile teams.
Contact me
PRODUCT
UI/UX
INTERACTION
DESIGN
PRODUCT
UI/UX
INTERACTION
DESIGN
About me
Alanna Craig
I’m a Product Designer with 4+ years of experience designing complex digital products, particularly in healthcare. I care about how a product works, how it scales and how it gets built, not just how it looks.
My work covers product discovery, UX research, interaction design and design systems. I enjoy getting stuck into complex problems, understanding what users actually need and working closely with the people building the product. I’m also really interested in where design, technology and AI are heading.
Experience
Progressed from junior UX designer to taking ownership of complex healthcare product design, creating intuitive experiences across interconnected products and workflows. Worked closely with users, product and engineering from discovery through to delivery, while contributing to design systems and exploring new AI-driven approaches.
Product Designer
One Advanced
2025 - Present
Product Designer
One Advanced
2025 - Present
Product Designer
One Advanced
2025 - Present
UI/UX Designer
Cegedim
2023 - 2025
UI/UX Designer
Cegedim
2023 - 2025
UI/UX Designer
Cegedim
2023 - 2025
Associate UX Designer
Cegedim
2022 - 2023
Associate UX Designer
Cegedim
2022 - 2023
Associate UX Designer
Cegedim
2022 - 2023
Web Developer
Newscast Media Group
2019 - 2022
Web Developer
Newscast Media Group
2019 - 2022
Web Developer
Newscast Media Group
2019 - 2022
Education & Awards
Graduated with First Class Honours, recognised as the highest-performing graduate in my cohort for technical execution, design integration and systems thinking. Developed a strong foundation across UI/UX, typography and digital design, combining creative craft with technical understanding.
Bsc (HONS) Design & Dev
Edinburgh Napier
2022
Bsc (HONS) Design & Dev
Edinburgh Napier
2022
Bsc (HONS) Design & Dev
Edinburgh Napier
2022
University Medal
Edinburgh Napier
2022
University Medal
Edinburgh Napier
2022
University Medal
Edinburgh Napier
2022
Creative & Social Info Prize
NVT Group
2022
Creative & Social Info Prize
NVT Group
2022
Creative & Social Info Prize
NVT Group
2022
Best Dev Project
Computer Share
2021
Best Dev Project
Computer Share
2021
Best Dev Project
Computer Share
2021
My Toolkit
A selection of the tools I use across product design, research and delivery. I’m tool-agnostic by approach, choosing and adapting to whatever best supports the problem, team and workflow.
Claude
AI-assisted exploration, rapid prototyping and developing ideas into working concepts.
Figma
Interface design, prototyping, user flows and scalable design systems.
Condens
Research synthesis, insight organisation and identifying patterns across user feedback.
Storybook
Design system collaboration, component review and design-to-development alignment.
Jira
Product delivery, cross-functional collaboration and working within agile teams.
Contact me
PRODUCT
UI/UX
INTERACTION
DESIGN
PRODUCT
UI/UX
INTERACTION
DESIGN